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Thursday 31 October 2013

Google launches build-your-own-phone project Ara

Google launches build-your-own-phone project Ara


Sneak preview of Project AraThe firm wants to do for hardware what app stores did for software

Related Stories

Google-owned phone firm Motorola has announced a new project to let users customise their smartphone components.
Project Ara allows users to buy a basic phone structure and add modules such as keyboard, battery or other sensors.
Motorola has partnered with Dutch designer Dave Hakkens, who has created Phonebloks, a modular phone idea, on the project.
Experts were unsure on how big a shake-up for the mobile phone industry the customisable handsets would represent.
In a blog post, Motorola said that it had been working on the project for more than a year.
"We want to do for hardware what the Android platform has done for software - create a vibrant, third-party developer ecosystem," the firm wrote in a blog post.
"To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs and how long you'll keep it."
The project will consist of what Motorola is calling an endoskeleton, the frame that will hold all the modules in place.
"A module can be anything from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter - or something not yet thought of," the firm said.

Why your phone is rubbish (or will be)

Why your phone is rubbish (or will be)
  • It is predicted that 1.8bn phones will be sold this year, and that 1.5bn will be thrown away, or fall into permanent disuse
  • A total of 5.5bn are estimated to be in use worldwide
  • The environmental cost of making handsets includes mining for components
  • Used phones contain hazardous elements such as lead, mercury and chlorine, but also valuable metals like gold
  • Electronic waste is often exported to the developing world for processing - the work poisons workers and pollutes the environment
Source: CCS Insight, United Nations
Motorola plans to begin inviting developers to create modules in a few months time with a module developer's kit launching soon afterwards.
Motorola came across the work of Dave Hakkens, the creator of Phonebloks, while developing the project and asked him to team up with them. Phonebloks has gained much interest in recent months.
Lego phone
Mr Hakkens launched Phonebloks on crowd-promoting website Thunderclap and quickly amassed 950,000 supporters.
"We've done the deep technical work. Dave created a community," Motorola added in its blogpost.
Chris Green, principal technology analyst at the Davies Murphy Group consultancy, dismissed the project as a "gimmick".
"I don't see this as being a big deal. It is not responding to any particular demand and there is no real benefit to assembling your own device,
"The days of DIY IT, people building their own desktop PC, are gone due to falling costs of hardware," he said.
Ben Wood, a mobile expert from CCS Insight, is equally unsure of how mass market such a product can be.
"Creating a Lego-like phone seems on the face of it like a great idea but the commercial realities of delivering such a device are challenging. Consumers want small, attractive devices and a modular design makes this extremely difficult.
"It's a nice idea on paper but whether we'll ever see a commercial product remains to be seen. Right now it would be a great improvement if it was easier to replace batteries and screens but even that seems unlikely in the near term."


Li-fi Technology China’s new and amazing invention

Li-fi Technology China’s new and amazing invention


Chinese scientists have successfully developed a new technology named “Li Fi” the better, fast and cheap alternative of Wi Fi Technology. Chinese scientists claim that they have invented a better, reliable and cost-effective technology than the current technology “Wifi”, Li-Fi

Technology works on a Light Bulb called LED (Light Emitting Diode). Professor Chi Nan of Shanghai institute of technical physics Chinese academy of sciences claims that her team is successful in inventing a technology which works on a 1 Watt LED capable to connect 4 PC’s

simultaneously to the internet. Data travels over light signals instead of radio waves. Chi Nan Says, in Li-Fi Technology, special Micro Chips are used along with the LED’s to get access to the Internet and the speed of this technology can be extend to 150 Mbps which is higher than

the current internet speed in China.

Li-Fi technology stands for “Light-Fidelity Technology” and uses visible light instead of Gigahertz radio frequency. The term “Li-Fi” was coined by Harald Haas from University of Edinburgh in the UK and refers to a visible light technology which will work on a similar principle as

Wi-Fi does. Chi said, the current wireless signal transmission equipments are costly and low in efficiency. Whenever there is light, there is Internet. No light no Internet. Now your Car lamps, street lights and room bulb are your source to fastest Internet.


How Li-Fi technology Works
Li-Fi Technology works in the same manner to Wi-fi. Li-Fi Technology uses light signals to transfer data. LED’s are switched ON and OFF so faster than the human eye can detect and it seems to be continuous. Li-Fi Technology transfers signals in Binary Form (1 and 0), 1 represents

ON State and 0 the Off State. A Micro chip added to the LED controls the ON and OFF Switching. Suppose you have a LED at sending end which flashes and sends signals and a Photo Detector receives signals on the other end. As soon as light flashes the photo detector detect the

signals as 1 or ON otherwise 0 or OFF. Flashing the light many time will build a message and enable the data to travel. This is how Li-Fi Technology.

Pros and Cons of Li-Fi Technology

1. Internet can be accessed in those areas where optical fiber is not easy to deploy. 2. Provides good connectivity where there is light even in streets. 3. If it creates a bridge of network, all the lights of your house will act as a source of internet means full signals and great

connectivity. 4. Faster than the Wi-Fi technology

Cons of Li-Fi Technology
1. This technology works on exact line of sight, means light will not pass through the walls, we will be bound to a room. 2. How data will be transmitted back to the LED. 3. Long distance links will not be easy to create

Future of Wi-Fi Technology

It seems like Li-Fi Technology will beat Wi-Fi Technology in indoors but it will take some time to do so.But Li-Fi Technology does not seems to be beating it in outdoors. However we are looking forward to the Public display of Li-Fi kits which are to be displayed at China’s

International Industry Fair on 5 of November 2013 in Shanghai.


Tuesday 29 October 2013

9 Steps To Get Facebook To Pay You $10

9 Steps To Get Facebook To Pay You $10

According to the email, Facebook used some users' names and faces to advertise for products without asking for permission. As part of a preliminary settlement to the lawsuit (that has Facebook admitting no wrongdoing), anyone who was used without consent can join a a class action lawsuit to get that big, two-figure sum.
Money? And all I have to do is fill out a form? Why not?
Here's why not: the email is completely in legalese and makes the entire process daunting and confusing. But fear not the weird language of lawyers! We'll walk you through the process of filing your claim in nine simple steps. You'll be getting that $10 (or less) in no time.
  1. See if you got the email. Odds are, you either deleted it or disregarded it because it has a super weird subject, if you've received it. The letter was titled "Re: LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION," so search your inbox and trash and see if you can find the email in there. Here's what the email looks like:
    facebook lawsuit
  2. Scroll down to the bottom of the email. See where it says "More information"? Click on the website www.fraleyfacebooksettlement.com that is listed there.
  3. This website will basically give you the same information as the original email did. Click on the Claim Form tab at the top of the page.
  4. Click on the link that says "Click here to file a Claim Form online."
  5. You will then be asked to fill out your contact information, which will be used "to contact you, if necessary, about your claim."
  6. The next page asks you to fill out your Facebook information, like your email address, the name on your account, and your user ID. You will also be asked to provide your Class Member Number, which is buried toward the bottom of that original email. (Sorry.)
  7. You will then get to a page that asks for your banking information so that the money will go directly to your account. You can opt to get your payment electronically via ACH (Automated Clearing House) or in the form of a paper check.
  8. The next page explains exactly what the suit is claiming and asks you to check off that you understand and agree with the lawsuit, so read it! Make sure you agree with the assertions, and then click forward.
  9. Finally, you can review your information and submit your claim. The end! Now all you have to do is wait patiently, which may be the hardest part.

Saturday 26 October 2013

Nokia Lumia 2520, 1320 and Asha lineup hands-on: First look

Nokia Lumia 2520, 1320 and Asha lineup hands-on: First look

Introduction

The Nokia Lumia 1520 was the star of the Nokia World show this year, but it certainly isn't the only new device to come out the Finnish company. It was joined on stage by five more piece of hot hardware including the company's first tablet, an affordable phablet and a trio of Asha featurephones. We had the opportunity to spend some quality time with those and we'll now be giving you a short overview on each one

Nokia Lumia 1320 official photos
The Nokia Lumia 1320 is a stripped-down version of the Lumia 1520 phablet and sports a slightly of a different design compared to its more premium brother. It's reminiscent of Lumia 620 shape, but proportionally larger. The screen is the same size, but has been downgraded to a 720p resolution. There are other budget cuts, which we've outlined in the list below.

Nokia Lumia 1320 at a glance

  • Dimensions: 164.25 x 85.9 x 9.79 mm, weight 220g
  • Display: 6" LCD IPS display with 720p resolution, Gorilla Glass 3 protection, 245ppi
  • Chipset: Qualcomm Snapdragon 400; dual-core Krait 300 at 1.9GHz, Adreno 305 GPU, 1GB RAM
  • OS: Windows Phone 8 GDR3
  • Camera: 5 MP auto-focus camera with image stabilization, autofocus, LED flash, PureView technology
  • Video camera: 1080p @ 30fps video capture with main camera, VGA with second camera
  • Connectivity: Wi-Fi a/b/g/n with Miracast, Bluetooth 3.0, HDMI with UHD video out, full-size USB 3.0 port on dock
  • Storage: 8GB built-in, microSD card slot with support of up to 64GB, 7GB SkyDrive cloud storage
  • Connectivity: Bluetooth 4.0 with LE, Micro-USB 2.0, Wi-Fi 802.11(2.4GHz b/g/n)
  • Battery: 3400 mAh with built-in wireless charging (Qi compatible)
Nokia World Hands On Nokia World Hands On Nokia World Hands On 
Nokia Lumia 1320 live photos
And here's Nokia's debut in the tablet market - the 10.1" Lumia 2520 tablet running on Windows 8.1 RT. Its design is reminiscent of the Lumia smartphones and its set of connectivity features is up there with the best on the market. Nokia has also invested hard work in its camera, which is cool. Here are the rest of the main features.
  
Nokia Lumia 2520

Nokia Lumia 2520 at a glance

  • Dimensions: 267 x 168 x 8.9 mm, 615g
  • Display: 10.1" AH-IPS LCD with 1080p resolution, Gorilla Glass 2 for protection, 224ppi
  • Chipset: Qualcomm Snapdragon 800; quad-core Krait 400 at 2.2GHz, Adreno 320 GPU, 2GB RAM
  • OS: Windows 8.1 RT
  • Camera: 6.7MP with auto focus ZEISS optics, f/1.9 aperture, 2MP HD wide-angle front-facing camera
  • Video camera: 1080p @ 30fps main, 720p secondary
  • Connectivity: voice call support, quad-band 2G, penta-band 3G, LTE: 2, 3, 4, 5, 7, 13, 17, 20; Wi-Fi b/g/n, Bluetooth 4.0 LE, microUSB 3.0
  • Storage: 32GB built in, expandable with microSD card slot up to 32GB
  • Battery: 8,000mAh
  • Misc: Stereo front facing speakers
Those are what the two Lumias look like on paper, but now it's time to check how they behave in real life. We're going to start with the Lumia 1320 hands-on right after the break and the follow with the Lumia 2520 and the Asha trio on the next pages.

iPhone 5S review: the same, yet different

iPhone 5S review: the same, yet Differentent

We got two iPhones this year. The lesser model, the 5C, is ideal for those who want an iPhone but want to save a Benjamin and have color choices beyond the typical black or white. The premium model, the 5S, is ideal for those who want the best iPhone. It’s the same as the outgoing iPhone 5, save for three areas: CPU, camera, and fingerprint security. Oh, and there’s a new gold color if you want to stand out a bit. Are such minor improvements enough to satisfy the increasingly demanding smartphone buyer? Read our full iPhone 5S review to find out!

Specs & Hardware

In terms of specs, the iPhone 5S has the same display as the 5C and the 5, though in fact we’ve found the screen brightness to be slightly, slightly less for some reason on the 5S compared to the other two devices. It’s not enough to impact usability, but it deserves a mention. The panel is a 1136×640 326PPI LCD component at 4.0″. The phone’s powered by a 1.3GHz Apple A7 64-bit CPU with a PowerVR G6430 GPU and features 1GB of RAM. There’s a separate processing element called the M7 coprocessor that effectively takes a burden off of the main CPU when it comes to measuring movement. The camera on the rear is capable of 8MP shots and 1080p video, and the camera on the front takes 1.2MP photos and 720p video. It has Bluetooth 4.0, 802.11 b/g/n, aGPS, plus an accelerometer and gyroscope. Powering everything is a battery of size 5.92 watt-hours or 1560mAh, which is 10% larger than the iPhone 5.
front2
The only way you know it’s an iPhone 5S from the front and not a 5 is by the ring around the home button, which contains the fingerprint sensor. More on that later.
home
If you get the Space Gray iPhone 5S, the home button is surrounded by a black metal ring, so it doesn’t stand out as much as the gold and silver versions which have a gold and silver metal ring, respectively.
speaker
As a nice surprise, the speaker of the 5S is significantly louder and more clear than that of the iPhone 5. We’d place it second in terms of loudness only to the HTC One.
edges
The beveled edges, one of the hallmarks of the iPhone 5/5S’s beautiful design, are still here. We hope that Apple has made changes to the aluminum on the 5S to make it more durable against scratches and nicks. Our Durability Report for the iPhone 5 was not favorable.

Software & Touch ID

You know iOS 7 by now, so we’re not going to cover it in detail. There’s no difference between the software on the iPhone 5/5C and the iPhone 5S except two things: the camera app, which now has slow-motion and burst capture (shown in more detail below), and Touch ID, which we’ll cover now.
Touch ID is a great example of Apple taking a feature that has existed before in relatively poor execution (think Motorola Atrix) and doing it right. We say “right” because Touch ID works so quickly in recognizing your print that it’s almost faster than sliding to unlock your phone. When you’re unlocking your phone, for example, you press the home button to wake the phone, rest your finger on the home button for about 3/4 of a second, and your icons fly in. That’s it.
print
You set it up through Settings>General>Passcode & Fingerprint. You cannot use Touch ID without a PIN. Once you set that up, the phone asks you to touch the fingerprint sensor multiple times. Setting up a finger takes a minute, and you can have up to five fingers stored on the phone, whether your own or your spouses, etc. Because the Touch ID data is stored on the phone and not the cloud, if you get a new phone you’ll have to set up your fingerprints again.
The problem with Touch ID is that its use is limited to 1) unlocking your phone and 2) buying apps from the app store. It doesn’t work in the Apple store app, Find my Friends (again, an Apple-made app), or any third party apps. It would be terrific to use Touch ID instead of entering a password for banking apps, website passwords, and more.
Ultimately, Touch ID is going to be a godsend for people that use a PIN on their phone or are required to do so for work. It saves seconds and also feels pretty futuristic in use.

Camera

camera
We’ve been impressed by the iPhone’s camera with each passing generation. Resulting photos are often well balanced, free of noise, and just really nice whether viewed from a phone display or zoomed in to reveal detail on a high resolution PC monitor. But there was always one area where the iPhone’s camera was trumped, especially this year: low light performance. So in response, Apple has increase the sensor size and given the 5S’s lens an aperture of f/2.2. Along with that, it added a second amber flash in an attempt to reduce instances of bright-white photos taken with an overzealous flash. The claim is that this dual-tone flash (or, True Tone, as Apple has branded it), can fire in 1000 different combinations depending on ambient light conditions to help match the color temperature and make the flash look more natural. Below we’ll look at whether this makes a difference in practice.
slomo
Also new to the camera are some software features. The iPhone 5S has 120fps slow-motion mode, as well as a burst-shot mode that can help you get a perfect picture in high action shooting situations. Both burst shot and slow-motion mode are not new to smartphones in general, we should add, so this is a bit of playing catch up.
slomo2
But in typical Apple style, the implementation of these features are particularly well-done and fun to use. Like with slow-motion video (which only records in 720p), you can specify which part of the video is in slow-motion by sliding the bars, as seen above.
And here’s some sample video taken with the 5S with the slow-motion feature. Getting the slow-motion video off your camera is odd. You can iMessage it, transfer it to iMovie on a mac, email it, or upload it to YouTube. Using file manager won’t maintain the 120FPS.
favorites
And with burst shooting, you can enter this Favorites picker where the phone can (rather poorly) try to determine the best photo, or you can pick the ones you like and discard the rest. This is great for action shots.
IMG_3921IMG_3920IMG_3919IMG_3918IMG_3917IMG_3923IMG_3916IMG_3915IMG_3902IMG_3474IMG_3478IMG_3473
Above you’ll find some sample daylight shots taken with the iPhone 5S. Overall the photos came out spectacularly with proper color saturation, minimal noise, and excellent contrast.
IMG_4613IMG_4612IMG_4605IMG_4604IMG_4588IMG_4587IMG_4603IMG_4602IMG_4600IMG_4601IMG_4581IMG_4582
And here are a bunch of low-light photos snapped with the iPhone 5S. Images on the left within each set was snapped with flash, and the one on the right with no flash. While the camera does indeed do pretty well with low light, it’s not as good compared to the HTC One or Nokia Lumia 1020. Also, the True Tone flash didn’t make a huge difference in avoiding bright white shots, but it did help a bit.

Performance

Apple claims that the 5S, with its 64-bit (capable) A7 CPU is twice as fast as its predecessor. Apple also claims that it’s 40x faster than the original iPhone, but we find it a bit ridiculous to compare any piece of technology to one that existed six years ago. The 5S also support OpenGL ES 3.0 (like Android 4.3) which gives game developers a better shot at making a console-quality game in terms of graphics. The A7 is a 28nm chip (versus 32nm on the iPhone 5′s A6) which means that it’s more power efficient. It’s a dual-core 1.2GHz CPU that comes with 1GB DDR3 RAM, versus 1GB DDR2 RAM from the iPhone 5.
IB
By our count, just two apps have been updated to work with the 64-bit architecture: Infinity Blade III and djay 2. Both offer incredible graphics and super smooth performance. We can’t imagine a world in which apps like Facebook and Instagram are upgraded for the A7 CPU and the resulting improvement in performance is huge, but it’ll be interesting to see more game developers upgrade their apps, because that’s where the real  improvements happen.
Day to day performance is exactly one beat faster (can you quantify a beat?) than the iPhone 5. You can really see this in our iPhone 5S vs iPhone 5 comparison. That means that generally apps will open slightly faster, games load a bit faster, and web pages appear with less hesitation. Does this really contribute to the experience? Not really. It’s indeed better, but marginally.
In terms of network performance, we got typical LTE speeds over AT&T’s network with download speeds averaging in the 20-30Mbps range with bursts to near 50Mbps, while upload speeds averaged 8-12Mbps with bursts into the high teens. WiFi performance was also good, though we wish the iPhone 5S supported the latest 802.11ac standard.

Battery Life

The 5.92 watt-hours/1560mAh embedded battery is small by today’s standards, but for a device of this size with the power-savings of the M7 coprocessor and 28nm A7 CPU, that amount of juice goes a long way. With moderate usage, including many email checks, several calls, a FaceTime call or two, and some gaming and web browsing, expect to go 13-14 hours before needing a charge. And to go from 0-100% charge, you’ll be looking at about two hours. This is still above average in the world of smartphones, so that even if you’re running low on juice, a 10 minute charge will give you about 10% of battery.

Pros

+ Hardware is still fantastic: thin, light, and very high quality
+ Excellent performance
+ Still one of the best cameras
+ Camera software enhancements–burst shot and slow-motion–are fun
+ Speaker, now better, is still one of the loudest
+ All-day battery life
+ Touch ID scanner works very well, is convenient

Cons

- Feels outdated in the face of competition
- Touch ID usage is limited
- Dual-tone flash doesn’t help much
- No 802.11ac support

Pricing and Availability

You can buy an iPhone 5S on all major carriers in the US and most major carriers around the world. And of course, you can buy direct from Apple. The on-contract price starts at $199 for 16GB of storage, then goes to $299 for 32GB, and $399 for 64GB. The off-contract prices are up there at $649, $749, and $849, respectively.

Conclusion

case2
The iPhone 5S looks and feels a bit dated compared to other flagship devices on the market: we now have 1080p displays as standard, generous screen sizes that make viewing video and gaming more immersive, and even device with pen-input that take productivity to a whole new level. But with these tradeoffs, the iPhone 5S gives you a highly pocketable device that offers terrific one-handed usability. The iPhone is for a different type of user, and “that” user is going to love the 5S.
Those of you with an iPhone 5 shouldn’t feel compelled to upgrade to the 5S unless you value better low-light camera performance, or if you want to skip your PIN lock and use your thumb print instead. Otherwise, there’s not much that’s new here. Alas, the iPhone 5S will endure as a top-three smartphone for many months to come because everything it does it does well. And for many, that’s a really good thing.


6 Reasons Why Nokia Doesn’t Need Android

6 Reasons Why Nokia Doesn’t Need Android

In the past couple years we’ve all seen Nokia’s market share sliding down the charts.  And we all know that last year they announced a full-on exclusive switch to Windows Phone as the single operating system of choice for their phones in the future.  A number of people wondered why Nokia didn’t just switch to using the successful Android operating system that so many other manufacturers use these days.

1. Nokia Belle already feels like Android.

In using the new Nokia Belle operating system on an N8, one new reason became clear…  They’ve already got it!  Nokia Belle, the latest version of Symbian, looks a lot like a customized version of Android.  It has the multiple horizontal-sliding desktop home screens.  It has all sorts of different-sized, different-looking, throw-anywhere widgets.  It has the same drop-down notifications bar.  It has the app tray button at the bottom, and a pop-up menu button.  It’s occasionally unresponsive, has ambiguous navigation buttons, and scrolling stutters sometimes.  Heck, it even has the “open-source” mantra attached to it (at least until April of 2011)!   Why would Nokia want to load Android on their phones when they can make an operating system just like it without much effort?
Well, okay… it’s not exactly like Android.  Nokia’s Belle has much better battery life and a completely different app store which naturally only supports Symbian apps.  Of course it lacks many of the Google apps, but many Android devices (such as those from Amazon) these days lack those as well.  It doesn’t seem to have the same depth of community programming support nor app count either, so there’s that.  Still, I think it’s safe to say that Nokia’s already been down that road.

2. Android isn’t much different from 10 year old Smartphone operating systems.

In terms of user interface, you’ve got notifications from all of your programs at the top, you’ve got a home screen with widgets that you can arrange which will display pertinent information for easy access, and you’ve got a menu where all of your applications reside.  Was I just describing Android?  Or was I describing Microsoft’s Pocket PC Smartphone operating system from 10 years ago?  You’re both right!  Sure there are plenty of other differences and Android has gotten more complicated by adding widgets to the notifications tray and whatnot, but the basic fundamentals really haven’t progressed or improved much in Android.  It’s still home screen widgets, notifications bar, and app launching.
Windows Phone, on the other hand, implements a completely new type of interface design that not only works well on small-screened smartphones, but scales up to larger screens (as you’ll see in Windows 8/Xbox 360) and also leaves room for newer methods of user interaction such as 3D gesture recognition and voice controls that really won’t be possible with the conventional UI’s you see implemented by Apple and Google. Plus you’ve got the content-centric and task-centric structure.  3rd party apps show up within the content that they may be related to as opposed to just a “more programs” menu and “hubs” organize both content and apps from all sorts of different sources in a way that makes a lot of sense, but is also quite different from the “launch an app, then find your stuff” mentality.

3. There’s too many pizza places on this street.

You don’t succeed in business when you do exactly the same thing as everyone else.  There’s really only one manufacturer using Android that has actually seen continued success with it and that’s Samsung.  HTC, LG, Sony, etc, are struggling a bit while Samsung and Apple are at the top. Putting Android on a phone doesn’t automatically make you successful. It would be like opening a pizza place on a street next to 5 other pizza places and one store that sells apples. Sure, pizza is great and some say it tastes better than fruit, but if you want to stand out in the food business, you have to do something new.  That’s why Nokia has gone all in with Windows Phone. It’s fresh, it’s different, and it’s tasty.

4. Implementing Android would be too expensive

I know what you’re thinking… Android is free and open source, how could it be more expensive?  Well, for one, you still have to pay Microsoft licensing fees for intellectual property patents.  Then you have to pay your own developers and spend a lot of time trying to make it something unique enough to be noticed.  Then you have to spend a lot on lawyers when Apple sues you.
By concentrating on Windows Phone, Nokia is actually getting money from Microsoft instead of paying them to use Android.  Nokia has absolutely nothing to worry about in terms of software litigation since Microsoft has already licensed any patents from Apple that they might have used and they’ve vowed to cover Windows Phone manufacturers in this regard.  As for Nokia’s software developers, they’ve got a lot less work to do with Windows Phone.  There’s no need to mess around with the UI and spend years learning how to master Android development.  That leaves more time to develop applications that add and integrate with the operating system, thus increasing the value as opposed to wasting time changing things just for the sake of differentiation.

5. Android wouldn’t look good on Nokia

When I Photoshopped the header image to show an Android screen on the Nokia Lumia 920, I gagged a little.  It looks so extremely out of place.  The styling is all off.  Yes, Nokia could put some developers to work and hire some designers to fix it, but no matter how much Android evolves, an inherit problem with the open-source nature of the operating system is that nothing will ever really be coherent.  Even if you customize and skin the whole operating system and all of the apps you want to bundle in order to make it look unique and different from every other Android device out there… as soon as some one installs a 3rd party app, that’s going to break the cohesive design and cause the experience to fall apart a bit.  On the other hand, Windows Phone follows a consistent design language (codenamed Metro) that maintains a cohesive look throughout both the operating system as well as third party apps.  Plus, the Windows Phone design UI offers a more personal and effortless way of customizing the device.  In many ways it customizes itself based on the stuff that you like and it just looks fantastic on Nokia’s brightly colored phones.

6. Being part of the Windows 8/Xbox Ecosystem has huge potential.

Microsoft is putting a lot of effort into competing as a full computing ecosystem.  They’ve already been very successful with Windows on the desktop and laptop PC side of things, and they’re also very successful in the living room with the Xbox 360.  Microsoft isn’t doing so great on the web search, music store, tablets, and smartphones side of things though.  Apple and Google have been excelling in those areas.  However, Microsoft’s plans to compete in those areas have been gaining steam.  Bing has forced Google to start innovating with their web search results again and has been gaining market share itself.  Microsoft’s Surface tablets have been able to generate a large amount of buzz in the tech world, and Xbox Music is slated to launch with as-yet-unknown new features.  Nokia could tap into these other markets and has already since Microsoft has implemented Nokia Maps into Bing, Windows 8 Maps app, and even Facebook.  If Nokia had partnered with Google, you know Google wouldn’t be bringing more customers to Nokia’s mapping services.  Google has very little presence in the living room, too.  The potential in Microsoft’s growing new ecosystem just seems greater.

Why not both Windows Phone and Android?

If you’ve gotten this far, you may be asking yourself, “Why shouldn’t Nokia build both Android and Windows Phones?”  Samsung, HTC, etc., all do it.  Sure, that seems like an option, but some could also see that as an identity crisis or lack of commitment.  Nokia wants to build its brand around Windows Phone and bring some real competition to the table.  Android is the one that has torn down Nokia’s mobile phone empire.  Nokia doesn’t want to give in and help their enemies. They want to put up a fight and concentrate their efforts on making something better than Android.